Newport tech company drives resort experience returns at Celtic Manor

Growth | Leisure & Tourism | Technology | Wales
Celtic Manor Resort Chief Executive Ian Edwards and Enjovia Chief Executive Sam Gibson with the distinctive red gift box for experience vouchers, which have enjoyed a huge growth in sales

The Celtic Manor Resort has more than tripled its gift experience sales since switching providers to Newport technology company Enjovia.

Enjovia has introduced much easier usability, flexibility, promotional codes and added value features to help Celtic Manor’s voucher sales expand from £700,000 in 2015 to £2.3m over the last 12 months.

Building on the five-star resort’s staple gift offerings of golf and spa days, hotel stays and restaurant meals, Enjovia has added innovative new options to the five-star resort’s catalogue of vouchers including merchandise souvenirs and event tickets.

Buoyed by record sales over the Christmas period – including exceptional returns on the key dates of Black Friday and Cyber Monday – Celtic Manor’s gift experience returns have never been stronger.

Celtic Manor Chief Executive Ian Edwards said: “Thanks to Enjovia’s innovation and development of our voucher systems, gift experiences have become a really important part of our business.

“A growth of 300 per cent in just three years speaks volumes for the impact Enjovia has had on our voucher sales. As an iconic destination with so many different attractions, Celtic Manor can offer the perfect gift choice for any special occasion but we are only now beginning to fully realise that potential.”

A technology start-up company developed within Newport’s Alacrity Foundation, Enjovia’s first client was Celtic Manor and the iconic Welsh resort remains its biggest contract but it has expanded its customer base to many more hotels and hotel groups around the world.

Enjovia Managing Director Sam Gibson said: “We’ve introduced various new features to the Celtic Manor gift experience platform to encourage sales and make the whole voucher buying process much easier for the customer.

“More importantly, we have created a flexible platform which can move with Celtic Manor’s very dynamic business. The resort is constantly evolving and reacting to the current market on a daily basis.

“We are able to match that flexibility to ensure the gift experience offering keeps pace with the rates and new services and offers being marketed by the resort through its other channels.

“A lot of hotels recognise that gift experience vouchers are a good source of income and will do very well with offers for Black Friday at Christmas. With the Celtic Manor, we’ve taken that much further with a year-round calendar of promotional offers which can turn that good source of revenue into a massive source of revenue.

“We work on a pure commission basis which is the lowest in the marketplace – there are no set-up fees, no management fees and no fixed term contracts. We also have our own in-house development team so we can react much quicker to changes from our clients.”

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