Nine reasons for undergoing a digital transformation

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56% of CEOs said that digital improvements have led to revenue growth.

Today’s customers expect businesses to be highly advanced when it comes to digital activities. These on-demand expectations are based on the ease of purchase and delivery of products and/or services, as well as links to all other aspects of the customer’s experience. That’s why being digitally transformed and easily accessible is crucial, especially since 79% of consumers have made a purchase using a mobile device.

The Digital Experience

Customers like choices when it comes to the service they receive with 66% of consumers using three or more communications channels to contact a brand’s customer service department.

Whether this type of communication is via a company’s app, website chat, an automated phone call, or via social media, it is clear that digital is now firmly at the heart of the consumer’s experience with your brand. That experience needs to be seamless, responsive and efficient which is why so many businesses run their entire online business on a seamless Content Management System (CMS). Becoming digitally transformed from a user experience perspective is fantastic for the overall customer service provided by your brand. You’ll be able to determine what is working well and what is not, along with answering customer queries and addressing issues straight away. Sitecore® is a renowned CMS that uses omnichannel communication and personalised content experiences and is leading the way for providing the best online user experience possible.

Customer Insights

Becoming digitally transformed as a business can allow you to make use of a vast amount of customer insights that will help you make future business decisions. As an online business; there are many opportunities to access insights that fuel the cycle of fulfilling customers’ needs and expectations. A successful digital transformation includes readying a business for the demands of “big data” – the ability to analyse all aspects of customers’ behaviour and use those insights to understand the impact on a brand. Through their interactions with you, what are customers telling you you’re doing right and what are you doing wrong? Without making the transformation that puts data and analytics at the heart of a business’s operations, that business will be left in the dust by competitors who have made the shift and, as a result, are enjoying the wealth of insights that transformation delivers.

Personalised Brand Awareness 

75% of consumers are more likely to purchase from a company that knows their name and purchase history and recommends products based on their preferences. Going digital allows you to etch out a strong competitive advantage. Geographic boundaries no longer restrict business opportunities as the internet and technology have opened up new markets for all sectors to take advantage of. There are endless communication channels and tools that can be explored that can help your business find it’s online niche and even potential new audiences. Adopting a digital mindset will allow you to jump on new trends, keeping you relevant in the market – giving you that competitive edge your business might be craving.

Customer Experience

30% of consumers prefer to communicate with brands through digital channels. Having an online brand presence will ensure your brand is visible when potential customers are looking online and give you the perfect platform to engage with them. 

Consumers now use digital platforms to seek out brands and extensively research products and services to make a purchasing decision; this is even before a brand is even aware of their existence. If your business is online; you have the opportunity to be part of that research phase, educating the consumer in the process and ultimately delighting them.

Customer Engagement

Recruitment Benefits

71% of digitally maturing companies say they can attract new talent based on their use of digital, while only 10% of their early-stage peers can do so. A digital workplace can improve the candidate experience by helping filter down the candidates who see themselves working for your business. Candidates can get to know your organisation through online mediums and get a feel for your culture and what to expect – aiding the pre-selection process. It can also benefit the onboarding process; giving way for with e-learning training programs offered through your internal network

Enhanced Customer Service

There has never been a better opportunity to engage with your audience online, digital channels allow you to perform customer service functions efficiently while communicating in a dynamic human way. Brand interactions happen in real-time, giving way for two-way dialogues and exchanges, where you can truly offer advice, value and information. A digital-first approach that focuses on establishing a brand presence will lead to opportunities to enhance the customer experience you can offer as a business.

Effective Workforce

Workforce engagement has become a bit of a buzzword as businesses are looking for new ways to increase employee productivity, especially at home. Digital technology now plays a critical role in helping employees to become more effective in their job positions; with digital transformation providing valuable opportunities for core business functions. Departments such as finance and HR, are moving away from manual processes and automating key areas like payroll, enabling leaders to focus on wider business opportunities. Businesses are also supporting digital innovation by increasing remote working networks and providing access to technology and services on demand – which is vital for employees to achieve in this ‘work from home’ climate. 

Strengthen Business Partnerships

The digital consumer is demanding and competition within industries is fierce. It has never been more important for firms to cooperate with one another as suppliers, distributors and consultants are increasingly relying on each other’s success. These partnerships require effective communication that has traditionally been a time-consuming process. However, technology now available has redesigned this process. Simply using an e-Signature system can streamline a workflow that is easier, time-efficient and accurate. Linking this to mobile technology will help employees be more productive on a day-to-day business; allowing them the time to focus on building the business relationships you want.

Internal business improvements are often on the backbench as visible business actions often take priority. Building a digital business and integrating with technology can allow companies to stay ahead and become more available for future partnerships. Your internal process will likely become more efficient and flexible making them scalable as your business grows. Making the move to digital, over time, will provide you with the time and resources to truly strengthen business partnerships

Make Better Decisions, Faster

Big data now plays a key role in driving digital transformation and affects many vital business decisions. Placing data and analytics at the centre of your business will allow you to make informed business decisions that see real results in the long term. Many businesses today are collecting volumes of data as part of their digital strategy and utilising it to make informed goals and quicker decisions. Analytical tools are an integral part of business operations and the impact that can make is key to your business growth in a digital era.  With AI innovations also on the rise, existing applications are being modernised to sort through data more quickly than ever before – aiding leaders to make those big decisions, faster and see results.

Is your business ready for a digital transformation? 

Going digital is a trend every business in every sector should now be taking advantage of. We can help make your business digital by assessing your personal business needs and offering advice on how to get your business online. At Codeminers we are highly skilled and specialised web developers to help bring your designs and concepts to life. Find out more about how we can help you by talking to a member of our team or follow us on Facebook, Twitter, LinkedIn or Instagram.

Is your current website not giving the results you want? It could be time to redesign your site – we’ve listed some vital reasons why you should as part of your digital strategy.

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