Nissan strengthens Formula E partnership with stake in e.dams

South East | Sport | Technology

Nissan has strengthened its partnership with e.dams by purchasing a stake in the championship-winning racing organisation, ahead of Nissan’s debut in the ABB FIA Formula E electric street-racing championship.

Nissan is joining Formula E as the first Japanese carmaker to participate in the innovative series and as the global leader in electric cars, with more than 350,000 Nissan LEAF vehicles sold. Nissan’s Formula E program will show a new “performance side” of Nissan Intelligent Mobility – the company’s vision for changing how cars are powered, driven and integrated into society.

The e.dams organisation emerged from DAMS, a European open-wheel and sports car competition for more than 30 years. In its previous partnership with Nissan’s alliance partner Renault, e.dams won the Team Championship in the first three seasons of Formula E. It also holds records for most wins and pole positions.

Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy said: “For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organisation’s experience of winning races and championships. The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organisation, and we’re excited to work with Jean-Paul and his team.”

Nissan and e.dams have begun testing the all-new “Gen2” Formula E car, which provides more power and range and eliminates the need for the midrace car swap that was a feature of Formula E during the first four seasons.

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