The London-based drink brand Nix and Kix has landed a US distribution deal with Iris Nova, the Coca-Cola-backed soft drinks maker and distributor.
It will see Nix & Kix’s five-strong range of cans – Mango Ginger, Cucumber Mint, Blood Orange Turmeric, Raspberry Rhubarb and Watermelon Hibiscus – distributed across the US via Iris Nova’s direct-to-consumer platform, which takes orders by text message to a customer base of over 200,000.
The news comes at a time when Nix & Kix is currently crowdfunding on Seedrs and smashed its £500,000 crowdfunding target in just one day after being in private mode on the platform.
Julia Kessler comments: “The partnership with Iris Nova couldn’t have come at a better time.
“We just finished a re-brand which was well received by the trade, and based on initial feedback we expect the US to be a great opportunity”.
“Crowdfunding is an exciting step for us as we continue on our mission to be the leading premium soft drink brand” added co-founder Kerstin Robinson. “We’ve built a strong platform for growth and I am excited to give our customers the chance to become shareholders.”
Nix & Kix was founded by Kerstin Robinson and Julia Kessler who spotted a gap in the market for better-for-you and more exciting adult drinks.