North East marketing agency launches mentoring scheme for young women

Creative Industries | Employment & Skills | North East
Back row left to right: Hannah Moth and Laura Rothwell (Crystallised), Chenxi Gao. Front row left to right: Caitlin Feirn, Lauren Watson (Crystallised) and Jade Westerman
Back row left to right: Hannah Moth and Laura Rothwell (Crystallised), Chenxi Gao. Front row left to right: Caitlin Feirn, Lauren Watson (Crystallised) and Jade Westerman

A North East marketing agency, Crystallised, will launch a mentoring scheme this month to help young women in the region.

Step Up, devised by Crystallised founder, Laura Rothwell, will run from June through November 2019 and is designed to offer budding young marketers the first step in their career by providing guidance, support, and networking opportunities.

The concept followed a recent report from Charity Creative and Cultural Skills which showed a stark underrepresentation of young people in the arts and culture sectors, in which Crystallised predominantly works.

Crystallised founder Laura Rothwell said: “I completely fell into marketing; it wasn’t something I understood as a career path before I was on it. It’s because of those early experiences, and the disparity we see in age and gender across the workforce in our sector, that we decided to offer a mentoring scheme to young women.

“I am now in a position to create the space and the opportunity for other women to be successful. We’ve adopted a philosophy where it’s all about opening a door that might otherwise have been closed, providing opportunities to people who maybe aren’t yet in the right place, or don’t yet know the right people.”

Following twenty-five applications from women across the North of England, the first cohort of Crystallised mentees has now been selected and are today announced as Caitlin Feirn, Chenxi Celine Gao, and Jade Westerman.

The mentees will each receive 20 hours’ mentoring, access to networks, a personal plan, skills acquisition, and careers advice.

Crystallised has made two new hires in 2019 and plans to recruit a junior team member in September. In addition, Crystallised are set to be one of the few organisations in the region to embrace the four-day working week, with a trial planned for September. The intention is to implement this across the business from March 2020, which will see full-time staff move from a 5 to a 4-day week, with no reduction in pay or benefits.

“I’ve been keenly following the global developments around the gains associated with a reduced working week,” Laura said. “I am hopeful that we will see similar results, albeit on a much smaller scale, to those which were seen in the recently reported New Zealand pilot – happier, more productive team members who are enjoying their lives and their work.”

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