North-West agency receives global award for building a workplace culture people love

Behaviour change agency, ICE Creates, has qualified as a WorldBlu certified Freedom-Centred Workplace – an award which recognises companies across the world that have built a workplace culture people love.
ICE made the list for the first time this year, and is one of only 33 organisations chosen globally. ICE is the tenth UK organisation to make the list. Winners of this year’s award represent more than 70,000 employees and £26bn in annual revenue worldwide.
WorldBlu is a global community of organisations devoted to freedom at work. It awards this honour to organisations who have prospered financially by building workplace cultures devoted to freedom and democracy in the workplace – measured against WorldBlu’s 10 Principles of Organisational Democracy.
“Employees want workplace cultures where they have freedom with accountability rather than an environment of fear and control,” commented WorldBlu Founder and CEO Traci Fenton. “These organisations are delivering a freedom-centred culture people love and deserve to be recognised for it.”
ICE Creates CEO, Stuart Jackson said “We lead many organisations and individual people through change to support them to transform into what they want most for themselves, their business or clients. To achieve this, we must first be as free and safe in our own selves, at peace and open to our strengths and challenges and confident that in both failure and success we grow and learn.
“We want to be our best, so we can help others become their best.”
Democratic workplaces don’t just make for happier employees – they have healthier bottom lines as well. WorldBlu-certified companies averaged 103% revenue growth compared to only 15% among S&P 500 companies.
Stuart said: “Human beings are born empowered, but often the workplace creates barriers and competition to disempower them. We work predominately with the public sector, which often has hierarchically, and fear-driven cultures. This level of fear impacts resilience and wellbeing, leading to poor functioning as an organisation.”
The annual awards, organised by WorldBlu, include some of the most innovative companies from across the globe who have found exciting ways to bring freedom and democracy into the core of their workplace.
