Number of searches in NFTs by UK small businesses rises 900%
Fiverr, the online marketplace for freelance services, today released its Spring 2022 Small Business Needs Index, an overview of trending services based on the largest percentage increase in over 1.8 million searches over the past six months across Fiverr’s platform.
Businesses have demonstrated a willingness to experiment with the latest digital trends as they continue to adapt their offering. This latest data reveals that businesses are looking to leverage Web3 and expand their digital footprint. In the UK, NFT related searches were particularly prevalent, suggesting that UK businesses are open to exploring how they can use digital goods and services, gamification marketing, and immersive experiences to increase brand loyalty and make a positive impact on their bottom line.
Peggy De Lange, VP, International Expansion at Fiverr, comments: “We have seen a number of multinational companies, including the likes of Nike, Adidas, Budweiser, and McDonalds make their first forays into the metaverse this year. These findings show that the impact is not confined to big business, with small businesses hot on their heels and lots of bottom-up innovation happening at the same time. It is encouraging to see UK small businesses exploring new avenues to stay competitive.”
The following skills are some of the most searched for amongst UK businesses, suggesting an increased focus on Web3 and willingness to engage in gamification:
- NFT related skills, 902% increase
- Game development, 91% increase
- Pixel art, 76% increase
- Youtube editing, 66% increase
With many businesses relying on their online presence to survive, this search data shows that UK businesses continue to build on their digital footprint by exploring new trends. The increased search for gaming-related skills comes as no surprise as the gaming industry has seen consistent growth year on year; the Covid-19 pandemic accelerated this, with a 63% surge in the overall population of UK gamers in the first lockdown alone. As for the increase in Youtube editing searches – video has played a huge role in the last two years, especially as a form of connecting with and offering new experiences to customers.
Hila Klein, COO of Fiverr, comments: “The Fiverr platform acts as a microcosm for what is capturing small business owners’ attention at the moment. Because of this, we are able to easily look into what trends are fading, what trends are booming and what might still be bubbling up, yet to take off.
“The past several years have proven that nothing can stand in the way of small business owners and entrepreneurs achieving their dreams. We’re incredibly proud that Fiverr and our dynamic talent cloud solution, has played a role in helping them get there – whether it’s helping them build a website, market their business or even dip their toes into Web3.”
On a global level, two clear trends have emerged; Web3 is on the rise, even for small businesses, and services to expand business reach are booming.
Businesses are exploring new digital trends:
- NFT ART, 3,504% increase in searches
- 3D Cad Modeling, 297% increase
- Crypto Whitepaper, 248% increase
- Crypto Logo, 185% increase
- Bloxburg House Builder, 181% increase
- Smart Contract, 64% increase
Business expansion and growth:
- Promotional Video Ad, 453% increase in searches
- Social Media Content Manager, 361% increase
- Logistic Website, 268% increase
- Bubble.io, 204% increase
Fiverr’s Small Business Needs Index also breaks down the fastest-growing searches for businesses in Australia, Germany, Israel, the Netherlands, Spain, and the U.S.