Ocean.io sets sights on Atlantic expansion with $7m investment

ABM disruptors Ocean.io are driving their US expansion following a $7m investment from Peak and existing investors.

Already helping hundreds of European and U.S clients4 including Sony, UserTesting, Brandwatch, and JGL to grow their businesses, Ocean.io is now celebrating its successful first funding round to accelerate its US expansion.

Ocean.io is revolutionising ABM (Account Based Marketing) through proven AI insights that transform the way sales and marketing find and target their prospects. Fast, tailored searches carve through the plethora of information available to laser-focus on accounts that are a perfect fit for a business’s Ideal Customer Profile (ICP).

Salesforce estimates that 92% of B2B marketers have an ABM program5. But countless B2B businesses fail to fully capitalize on ABM due to inefficient processes and irrelevant prospects. Plus, Ocean.io understands ABM activity should be account-driven, not people-led, with the real value coming from having the relevant companies at your fingertips, not just a bunch of names from the marketing department.

Michael Heiberg, Ocean.io CEO and founder, said: “Our investors have seen the traction we are gaining, including a doubling of client numbers every two months. Every existing investor was involved in the latest funding round, showing the confidence in our capabilities and impact. This investment will help us to grow faster and help our customers as they grow exponentially within their markets.”