Olympic medallists Alistair & Jonny Brownlee first to invest in endurance sport brand HUUB

Brownlee Brothers

Derby based HUUB, who operate in the £60 million UK triathlon apparel and accessories market, is launching a crowdfunding campaign to raise a minimum of £250,000.

They say they will use the money to accelerate growth into new territories, and through category expansion and extension.

Olympic medallist triathletes and long-term HUUB athletes, brothers Alistair and Jonny Brownlee, have kickstarted the raise.

HUUB’s product range is focused on performance and innovation, incorporating scientific research, continuous athlete feedback and cutting-edge technologies.

In 2019, HUUB turned over £4.8m and from 2015 to 2019 has achieved average sales growth of 32% year-on-year.

HUUB founder, Dean Jackson, comments: “We are at a really exciting stage of our growth, with new categories performing incredibly strongly and our product range across the board continuing to appeal to professional and amateur athletes alike. Our average order value is up significantly – up 63% in the last six months – and our direct to consumer business is growing rapidly too.”

To find out more about the HUUB Crowdcube crowdfunding campaign, and to see the investor rewards available – including the opportunity to go cycling with HUUB’s professional athletes such as Alistair & Jonny Brownlee, Georgia Taylor-Brown, Jess Learmonth & Dan Bigham, go to www.huubdesign.com/pages/moving-forward