Online retailer sees sixth consecutive sales rise for festive period

Growth | Latest News | National | Retail
Shop Direct
Shop Direct has announced a sixth consecutive sales rise during the festive period

Shop Direct, which operates digital department stores Very, Littlewoods and VeryExclusive has announced it has seen a sales rise for the sixth consecutive time over the festive period.

The firm has announced that its group revenue has increased by 6.3% year-on-year for the seven weeks up to and including 22 December 2017.

Shop Direct has also appointed Derek Harding as interim group chief executive alongside his current role of group finance director.

Harding takes over from current group chief executive Alex Baldock who will leave the business at the end of January 2018.

Derek Harding, incoming interim group CEO and group finance director, commented: “Shop Direct has achieved one of retail’s most successful transformations over the last five years, thanks to the commitment of our people, the support of our shareholders and Alex’s leadership.

“There’s plenty more to come over the next five years, when we’ll focus on delivering the next phase of our ambitious plan to become a world class digital retailer.

“Looking ahead to 2018, the market remains tough and highly promotional. We’ll keep trading hard and investing in what makes us special to deliver another positive year.”

The group’s performance was driven by 16.8% year-on-year growth at Very, its largest and fastest growing retail brand.

The increase in mobile sales also continued, with 73% of online sales coming from mobile devices, up from 68% during the same period in 2016.

Alex Baldock, group CEO at Shop Direct, added: “This was another record-breaking Christmas for Shop Direct, on the heels of 9% growth last year and 6% in 2015. Once again, Very was the star of the show, with sales outpacing the UK online retail market. Our early focus on mobile continues to pay off, as it heads towards three quarters of our sales.

“Our long-term investments in data and technology continued, with an easier and more tailored Christmas shopping experience for our customers, particularly on mobile devices.

“Electrical was the standout category, growing at 16%. The launch of the latest in the Call of Duty series turbocharged gaming sales and the popularity of smart home technology meant voice-enabled devices proved popular across Black Friday.

“As always, our colleagues did a fantastic job in a highly competitive environment. They gave our customers a great Christmas, and hats off to them for their energy and dedication.

“It’s been a privilege to lead this team and I’m immensely proud of what we’ve achieved together; turning a dusty old catalogue retailer into a growing, profitable and innovative etailer. Derek is an outstanding leader, and as I hand him the reins I know that Shop Direct will continue to thrive.”

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Leave a comment

Your email address will not be published. Required fields are marked *