Sharon Keegan, CEO and founder of Irish support wear brand, Peachylean appeared on prime time BBC TV program, Dragons’ Den in the hope of securing investment finance for her business.
The show which was filmed in keeping with Covid restrictions in 2020, aired tonight where Sharon pitched to the Dragons’ asking for £100,000 pounds investment in return for 11% of her business Peachylean Ltd and was successful in her bid as 3 of the 5 Dragon’s offered cash investments on the night.
The three investors secured are Touker Suleyman, Sara Davis, and Tej Lalvani.
Having studied their backgrounds Sharon agreed on 30% equity for £100,000, this investment as she described them in the pitch as ‘The Dream Team’ as the combination of the team now in place brings significant experience and knowledge to the Peachylean team especially in light of it being an ecommerce, retail and lifestyle business it launches into the UK market.
“We are all hugely proud to appear, and be successful, on a platform as prestigious and well known as Dragons’ Den. Pitching to the Dragons’ on the BBC was greatly symbolic, and a big turning point for me as I had to battle my inner dragon first. The battle to believe I could achieve such a momentous win, was, in itself a breakthrough. Having to Pitch to my own inner critic first, insuring her, that I was good enough, brave enough, strong enough, and I could do it! To receive three offers from such well-respected businesspeople shows the financial viability of the idea which as a founder is incredibly gratifying,” said Sharon.