New European programme to discover and support emerging brands

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PepsiCo Nutrition Greenhouse programme

PepsiCo today announced an open call for entrepreneurs to take part in the PepsiCo Nutrition Greenhouse, a collaborative incubator programme designed to nurture the growth of emerging nutrition, health and wellness brands.

The new programme focuses on products aimed at European consumers and seeks to identify up to eight breakthrough brands in the nutrition space. The selected companies will receive funds as well as the opportunity to partner PepsiCo.

Entrepreneurs whose brands deliver sales of €2m or less are invited to find out more about the programme and apply at by May 15 2017.

The chosen companies will receive a €25,000 grant and entry into the 6-month incubator programme with in-person and virtual events and one winning company will be awarded a €100,000 prize to continue its expansion.

Juan Ignacio Amat, Vice President for Western Europe and Sub-Saharan Africa commented: “In 2006, PepsiCo started on a journey to transform the way we do business so that we can deliver strong financial returns in a way that is sensitive to societal needs.

“We call this Performance with Purpose, and it includes a strong focus on transforming our product portfolio and offering healthier options. Our goal is for the rate of sales growth of our nutrition products to outpace the rate of sales growth of the balance of our portfolio.

“We have a tremendous opportunity to use our global scale and resources to influence positive change and our ‘Nutrition Greenhouse’ programme aims to help nurture some of the best and brightest entrepreneurs in the food and beverage sector.”

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