Brighton-based augmented reality technology startup Percept Imagery has raised £300k in its latest funding round to further enhance their immersive try-on platform, Sprie, which enables personalised shopping experiences that blend the online and real worlds together.
The investment, which has been made by South East Angels and SFC Capital, will help Percept Imagery to grow their team and continue to develop their technology which will enable the many retailers who have been hit hard during the pandemic, to serve their customers better.
Since launching the platform in March 2020, the startup has seen speedy growth with over 40k virtual try-ons being enabled by Sprie every month. Percept Imagery has ambitious plans to establish partnerships with e-commerce marketplaces and independent brands across the Western Europe and the US due to the success they have already seen in the UK
Akshay Saswade, co-founder of Percept Imagery says: “With this investment, we will be able to accelerate the next major e-commerce evolution with our cutting-edge augmented reality platform, as well as build our team and expand our customer base.”