Piddle Patch secures £50,000 from newest Dragon Steven Bartlett

After receiving four offers from rival entrepreneurs on BBC’s Dragon’s Den, Piddle Patch, the soil-free, real-grass toilet for dogs, walked away with a £50,000 investment. Piddle Patch Founder Rebecca Sloan chose the newest TV Dragon, 29-year-old Steven Bartlett, handing over a 20% stake in her company in return for his investment.

This follows the newest Dragon’s recent investment of £150,000 in artisan cheese company cheesegeek.

Piddle Patch is an intuitive way to house-train dogs, teaching them to only toilet on grass and not on textiles. This helps to reduce accidents in the home and speeds up the house-training process.

Piddle Patch grass is 100% biodegradable and is grown in recycled textiles, instead of soil, to produce longer-lasting grass with a thick root system.  It also prevents muddy paw prints from being tracked into the home.

Rebecca Sloan said: “The inspiration for Piddle Patch came during a visit to the park. The dogs were happy to be in their natural environment and the stress associated with toilet time melted away because the dogs knew instinctively where to do their business. When housetraining a dog, it makes sense to teach them to behave as they would in the outside world – and so Piddle Patch was born.

“Steven’s investment will allow us to fast track the growth of Piddle Patch, as well as launch a number of new products currently in development. Steven’s advice, guidance, social media and marketing expertise will be invaluable and I am delighted to be working with him”.

Bartlett is the latest, and youngest ever, entrepreneur to join Dragon’s Den. The 29-year-old replaced Tej Lalvani on the 19th season of the hit BBC programme. Steven is the Founder of Social Chain, a marketing agency worth over £50 million.