CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution.
Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive.
Timo Rein, CEO and co-founder of Pipedrive, said: “Our vision has always been to make sales success inevitable. To us, that means providing a complete toolkit to organize and accelerate the entire sales cycle that gives businesses and sales professionals total confidence in their abilities – from generating and qualifying leads to driving and closing deals to managing existing customers.
“The trick is to deliver that functionality with software that is both powerful and simple at the same time. The Mailigen team has exceptional technical know-how and shares our commitment to ease of use. Together, we will offer sales and marketing solutions that solve more of our customers’ problems and are even more useful.”
Over the next few months, the companies will focus on integrating both technical platforms and organisations and will soon come to the market with a new, high-value offering for customers.