PlusDent secures €35m funding round from international investors


Demand for treatments that provide more personal confidence has increased dramatically over the last six months as Brits eye a return to more in-person interaction as restrictions ease – and the exponential interest in better smiles is a clear indicator of this.

Following a time dominated by Zoom and other online meetings, PlusDent, a fast-growing invisible teeth aligners company which works with GDC-registered Dentists across the UK, has seen its number of UK patients almost double in the last six months and now plans to expand further in the UK as a result.

PlusDent is present in 10 European countries and is the market leader in the field of invisible dental aligners. It recently announced a €35m funding round from international investors, used to fund further expansion – such as into the UK, where its number of clinics has increased by 15 to 27. More than 40,000 patients have already had a successful PlusDent treatment.

PlusDent works exclusively with dentists who monitor the patient’s treatment from start to finish, with face-to-face interaction and physical assessments for initial consultation and therapy decision. So, unlike businesses offering direct-to-consumer only models and home kits, it matches guidance that the General Dentistry Council (GDC) announced two weeks ago regarding the importance of patients meeting with a dental professional before undergoing alignment treatment*.

Using state-of-the-art invisible aligners, PlusDent ensures that everyone can have their teeth corrected by gentle pressure within a few months under General Dental Council (GDC) registered dental supervision.

Eva-Maria Meijnen, Co-CEO of PlusDent said: “We’ve seen incredible demand in the UK from people of all ages, but many in the 20 to 30 age bracket. Overwhelmingly we find them looking to build confidence first, and having straighter and more aligned teeth is part of that. We have big plans to expand across the UK and have recently added 15 clinics across the country, and are looking to expand more.

“By being able to offer service that combines the expertise and local professional reassurance of a GDC-registered Dentists with all the convenience of managing and maintaining the process following this from home, we are helping people realise their dreams in a modern and effective way.”