Polaris enters into a partnership with the e-commerce firm Stronger


Polaris has acquired 51% of the fast-growing e-commerce firm, Stronger, a Sweden-born lifestyle brand making activewear for customers in over 100 countries. Through this partnership, Polaris will now join Stronger’s founders and leadership team, to support the company’s continued growth journey.

Since its inception in 2014, Stronger has grown to become a brand within the global fitness and leisurewear market, with rapid, profitable growth and sales exceeding SEK300m in 2020.

Stronger’s Direct to Consumer (DTC) e-commerce model enables the company to build strong relationships with its customers through its own brand and channels, which has resulted in a loyal community of customers in over 100 markets. Its business model, which allows for rapid expansion at a low cost and with a high degree of flexibility, ensures that marketing resources can be distributed and shifted to priority markets with ease.

“Stronger is a well-managed and profitable growth company, and we are impressed with what the founders and management have built; a well-thought-out business model and brand – which has led to the tremendous development of the company. Stronger operates in an attractive growth market driven by an increased focus on health and fitness, and we see great potential for further growth – primarily through continued international expansion. We look forward to supporting the founders and leadership team with our team’s experience in building long term successful companies,” says Johan Pernvi, Partner at Polaris.