Mike Whittington has joined Polestar to lead the company’s Global Sales Operations.
He joins Polestar as the company begins to shape its retail operations, and follows the recent announcement of the new retail lab which is developing concepts for the forthcoming Polestar Space retail environments.
Thomas Ingenlath, Chief Executive Officer of Polestar said: “We are entering an important phase in the launch of the new Polestar brand. We defined our retail strategy and are now developing the global retail network we need. Polestar wants to interact with its customers online and face-to-face, and we have begun engaging with the dealer operators who will represent Polestar around the world. Mike’s experience and expertise will help us realise our objectives and keep us on the path to success.”
After over 20 years working in the motor industry, Mike Whittington joins Polestar with experience in global infrastructure, e-commerce strategy and new electric vehicle introductions from a wealth of automotive brands, including Jaguar Land Rover, PSA, Mercedes-Benz and Toyota.
Whittington commented: “The motor industry is entering the most significant and challenging period of change in its history. The opportunity to join Polestar as a new electric performance brand is very exciting. Combining electrification with highly desirable performance cars, in a new company that has clear and ambitious goals, especially on the sales side, is the sort of challenge I welcome with open arms.”