Beyond Meat, a leading innovator in plant-based meat products in the USA, is bringing its revolutionary burger to the UK for the first time in partnership with Tesco, Honest Burgers and All Bar One.
Seth Goldman, Beyond Meat’s executive chair, said: “We see the growing global demand for delicious, plant-based proteins and are excited to serve that demand in the UK with the revolutionary Beyond Burger,” said . “Bringing our innovative approach to merchandising to the UK, Tesco will sell The Beyond Burger in the chilled meat aisle alongside animal-based proteins.”
Tesco Prepared Foods selling manager Martyn Doble added: “The Beyond Burger has been one of the most eagerly anticipated food launches of the year and we believe that this fantastic tastingpatty will be a real game changer for anyone considering going vegan or trying a flexitarian diet.
“The most common reaction from those that have tried it is that they cannot believe it is made from plants.”
The UK launch follows Beyond Meat’s strong growth in the States, where it counts the likes of Bill Gates and Leonardo DiCaprio amongst its investors.
The Beyond Burger is designed to look, cook, and taste like beef and is sold in the chilled meat counter alongside animal products at more than 10,000 grocery stores across the US, in addition to being on the menu at more than 10,000 restaurants.