The maker of Kettle Chips has made a £2.7m investment in its manufacturing capabilities at its Norwich factory.
The investment by Kettle Foods will see a new potato intake building being installed, built on spare land adjacent to the factory, with room for eight articulated lorries.
This investment, which comes off the back of increased demand for Kettle Foods products, will see the brand increase its potato intake capacity by a third.
The project has been mostly funded by the company, with £1m coming from a European Agricultural Fund for Rural Development grant.
Construction of the facility is expected to start in the summer and be completed within 12 months.
Ashley Hicks, managing director at Kettle Foods, said: “It is a big commitment to Kettle staying in Norfolk and secures the future of the site for as far ahead as we can see.
“Potato intake is one of the bottle-necks in the site for us. Getting potatoes in from growers was difficult. We have an intake curfew of 7pm which is putting pressure on us so this will allow us to take more in and maintain that curfew. Our investment at Snetterton solved another bottle-neck.
“We have always had room at the factory to do a bit more but we did not have the room to get more out or in. This will enable us to take the next step in our growth plan.”