PriceSpider completes acquisition of SaaS scale-up Hatch

European omnichannel commerce solutions scale-up Hatch, which helps brands drive sales by making brands’ touchpoints “shoppable”, has announced it has been acquired by US brand commerce enablement tech company PriceSpider.

Hatch, which is headquartered in Amsterdam and has over 100 employees in offices in EMEA, APAC and CIS regions, has grown from a start-up to a mature scale-up in under 10 years generating an ARR of >$10 Million. Hatch connects brands directly with retailers, empowering a one-click shop from the brands’ website, that can direct buyers to a wide selection of over 2000 retailers worldwide.

Currently operating in over 80 countries around the world, in 2021 over 100 million consumers passed through the Hatch platform, representing close to half a billion dollars worth of purchases.

Hatch believes its omnichannel feed, coupled with PriceSpider’s proprietary crawl technology will give both sides the ability to enhance customer journeys and optimize digital shelf worldwide.

PriceSpider’s Brand Commerce Platform — including Shoppable where-to-buy solutions, Digital Shelf Analytics and Minimum Advertised Price (MAP) technologies — protects brand integrity online by delivering deeper insights into how consumers shop and choose brands. With this acquisition, PriceSpider and Hatch will serve more than 2,000 of the world’s most renowned brands across the globe.

Commenting on the acquisition, Joris Kroese, Founder and CEO of Hatch, said: “As with PriceSpider, Hatch has always been on a mission to make the world shoppable by connecting brands to consumers and consumers to their preferred retailers. By combining Hatch and PriceSpider’s offerings, I am overjoyed at the prospect of where we will go together following this acquisition.”

Speaking about the deal, Scott Hoch, Partner at Frontier Growth (of which Price Spider is a portfolio company) said: “Over the past two and a half years, PriceSpider has acquired ORIS Intelligence, adding a best-in-class MAP solution to PriceSpider’s product portfolio, as well as CommerceConnector, which further expanded global retailer partnerships across Europe and Australasia. By bringing Hatch into the PriceSpider family, PriceSpider is poised for significant growth in eCommerce to outpace the technological demands global consumer brands need.”