Promotions on food and drinks high in fat, salt or sugar (HFSS) in retailers will be restricted from April 2022, the government has confirmed.
The new rules, designed to support the nation to make healthier choices, will prohibit retailers from offering multibuy promotions such as ‘buy one get one free’ or ‘3 for 2’ offers on these products.
Unhealthy promotions will also no longer be featured in key locations, such as at checkouts, store entrances, aisle ends and their online equivalents.
Promotions often appear to help shoppers save money. However, data shows that these deals actually increase purchases of promoted products by almost 20%. They encourage people to buy more than they need or intended to buy in the first place.
Free refills of sugary soft drinks will also be prohibited in the eating-out sector.
Public Health Minister Jo Churchill said: “We know families want to be presented with healthier choices. This is why we are restricting promotions and introducing a range of measures to make sure the healthy choice is the easy choice. Creating an environment which helps everyone eat healthier foods more regularly is crucial to improving the health of the nation.”