Public transport provider Go-Ahead Group is partnering with DOVU to use blockchain technology to improve journeys for rail passengers.
FTSE 250-listed Go-Ahead will leverage DOVU’s blockchain-powered reward platform to learn more about its customers and to incentivise changes in passenger behaviour that will ultimately improve services for its one billion journeys a year.
The project will initially be rolled out on Go-Ahead’s Thameslink and Southern Rail services and will focus on the first and last mile of the customer journey.
By using the DOVU platform, users will be able to earn cryptocurrency when they share their valuable travel data and make changes to their travel behaviour.
Sharing their data will help Go-Ahead to better understand travel habits and better communicate with customers.
David Gornall, Innovation Lead – Govia Thameslink Raily, comments: “Improving and rewarding customer loyalty and behaviour should be an essential part of what we do. We are delighted to be working with DOVU to realise this ambition.”
DOVU is working with a growing number of automakers, public transport operators, and mobility startups to create a circular economy for smart mobility, where consumers are directly rewarded for the valuable data and actions they contribute to their mobility service providers.
Krasina Mileva, COO & Co-Founder at Dovu, comments: “This is an exciting development for the mobility industry. Bus and rail companies are embracing innovative technologies like blockchain and cryptocurrency in order to improve customer experience.
“Data is the oil of the new economy and transport users are being incentivised to share their data in a responsible way. The result is a win-win for consumers and corporates: actionable data that can boost efficiencies and improve services.”