Pukka Herbs to donate 100% of Black Friday purchases to plant trees around the world

Food & Drink | Retail | South West

Pukka Herbs, an international producer of organic herbal tea and supplements, is continuing its fight against climate change by donating 100% of purchases made on pukkaherbs.com between Black Friday (23rd November) to Cyber Monday (26th November) to TreeSisters; helping to plant trees around the world.

Since Pukka Herbs’ inception in 2001, the organic herbal wellbeing company has been committed to creating a business that lives in a regenerative way, so that people, plants and the planet can all benefit.

As the first company to develop recyclable tea envelopes, plastic free teabags, and an early adopter of renewable energy, Pukka – which has a turnover of almost £36m – also recently worked with energy performance and carbon management business, Carbon Credentials to become the smallest company to have its climate goal – to be carbon zero by 2030 – independently validated by the Science Based Targets Initiative (SBTi).

There are currently only 13 companies in the UK with independently approved science-based targets including Tesco, Marks and Spencer, and Coca Cola European Partners.

CEO Karel Vandamme Karel said: “Our health and that of the planet are intimately linked. In the cases of man-made deforestation, we are destroying the very ecosystems that nature has designed for cleaning up excess carbon dioxide that is warming our world. As highlighted in the recent Intergovernmental Panel on Climate Change (IPCC) report, “unprecedented changes” are required to reduce our carbon impact.”

TreeSisters is a charity that currently plants over two million trees every year globally – across eight varied tropical ecosystems – supporting restoration through reforestation.

According to the World Resource Institute, we’re currently destroying over 14 million trees a day. The last two years showed the highest rates of deforestation on record with three million hectares of rainforest lost last year alone.

From conserving the habitats of the 250 surviving cross river gorillas in Cameroon, to planting and restoring forest corridors in the Atlantic rainforest – home to endangered pumas and monkeys – to employing locals who are victims of debt due to fish stock decline in Madagascar, the impact of TreeSisters’ work supports both the environment and local communities.

Karel added: “The IPCC report was clear, that we now have only a small window of opportunity to stop disastrous changes to the climate. Keeping temperature rises to within 1.5 degrees is, quite literally for many, the only way to survive. This demands serious commitment and bold action from everyone, no matter what size their business. It is no use waiting for governments to take action, businesses have a responsibility to act as a force for good and now.”

The global, Bristol-based organisation works with over 5,000 organic growers worldwide and sells its 100% certified organic herbal teas, supplements and lattes in over 40 countries.

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