Leicestershire-based Pukka Pies has announced what it is calling a “record-breaking” sales period, following its latest marketing campaign.
The marketing campaign, containing the message “put pies on more plates”, ran during October and November last year across TV, retail marketing, social media, public relations and outdoor advertising platforms.
Lindsay Filmer, head of marketing at Pukka Pies, said: “For this integrated campaign, we delivered a hard-hitting TV creative, amplified our presence on social media, delivered impactful activations across our top grocery retailers, strengthened our PR plan and ran creative outdoor advertising nationwide – all of which contributed to our record-breaking sales period in November last year.”
The four week period throughout November 2017 saw the brand’s biggest ever sales uplift of more than £3.5 million.
Pukka Pies says its annual growth is currently £4.2 million equating to 17.7% year-on-year growth.