Purplefish hires Lucy McKerron as Associate Director

Bristol-based communications consultancy, Purplefish, has hired employer experience and brand expert Lucy McKerron to head up a new division of the business focusing on employee experience communications.

Lucy will join the Paintworks-based, ten-strong Purplefish team as Associate Director. The move comes following the impact of the pandemic, which has seen businesses see an unprecedented turnover of staff and talent shortages in almost every sector.

Businesses are recognising the connection between a stand-out employer brand and brand performance, resulting in the importance of employee experience (EX) rising up the agenda.

With 15 years’ experience in agencies, Lucy will be offering the Purplefish existing client base and prospective clients 360-degree brand communication and engagement activation support. She joins Purplefish from McCann Synergy where she was Head of Business Development and Marketing.

Purplefish, which celebrated a decade in business last year, provides brand communications, PR and social media to a range of clients in the technology, property, business and consumer sectors.

Jo Randall, Founder and Managing Director of Purplefish, said: “Lucy has exceptional experience and we’re very excited to be welcoming her to the team. We know from client feedback that staff attraction and retention is on everyone’s agenda and people are looking beyond the salary and package to company culture and experience.

“CMOs are putting employer brand and experience higher on their marketing and comms priorities for next year and this extension to our offer means we will be offering complete communications consultancy for both brand and employee experience which helps businesses put their people at the heart of their communications strategy.”

Research and consulting firm Forrester found 48% of B2C marketing leaders say improving employee experience will form part of their brand strategy over the next two years.