Putting the region on China’s radar

Guangzhou skyscraper

Guangzhou skyscraper

Business Leader Magazine finds out more about Bristol China Partnership and what work is being done to ensure this region is firmly in China’s sights.
Putting Bristol on China’s radar

South West business chiefs will visit China this November in a bid to establish the region as the number one target for inward investment outside of Greater London.

Organised in partnership between the Bristol China Partnership, CBBC & UKTI, the high powered delegation will travel to Guangzhou to meet leading business investors especially interested in the South West’s vibrant small to medium business sector.

Leaders of the delegation – which will include representatives from more than a dozen South West companies – have pledged to re-invigorate connections established during the partnership’s 13 years of operation.
Export more to Ireland than China

Richard Lowe, Director of Business Initiatives at BCP, said this year’s mission was aimed at attracting increased inward investment as well as expanding export opportunities.

He comments: “At present we export more goods to Ireland than we do to China but we are determined to raise our profile and also identify new inward investment opportunities.

“We are convinced that our extensive work in establishing these closer links with China has put Bristol and the South West in the pole position as the leading regional trading partner outside of London.”

Packed programme

A packed programme will help local chiefs understand the unique business environment through visits to a trio of Chinese cities – giving them an insight into the sheer scale of the market opportunities.

Richard comments further: “The scale of commercial activity in the Guangdong Province region is astonishing.

“The mission will promote Bristol and the South West region at a varied programme of events specially tailored to attract Chinese investment.

“We hope to establish Bristol and the South West through our green credentials and expertise in microelectronics, creative and tourism sectors.

“Fundamentally, business relationships are based on human relationships and that is where the Bristol China Partnership has laid the foundations establishing these links over a number of years.”

China forecast to become world’s largest economy

Richard said businesses which invest the time now would benefit in the long run.

With China forecast by the IMF to become the world’s largest economy by 2016, the BCP is working on changing the mindset of business people in China to convince them that Bristol and the South West should be the first place in the UK they think about doing business outside of London.