RapidSpike makes two experienced appointments as part of growth plans - Business Leader News

RapidSpike makes two experienced appointments as part of growth plans

Tom Leeming (L) and Andy Court

Next-generation website testing specialist RapidSpike has announced two experienced hires as it looks for continued growth. Andy Court has been appointed the new Head of Marketing, whilst Tom Leeming has been announced as Business Development Manager.

Following a £1m investment from venture capital firm Praetura Ventures in 2020, RapidSpike has grown its overall annual recurring revenue by 75%, despite the Covid-19 pandemic.

Launching the Web Vitals Index at the end of 2021 – which each week tracks and reveals the highest-ranking eCommerce websites based on user experience, website performance over time, accessibility, page structure and reliability – the Leeds-headquartered company has earmarked further expansion throughout 2022 and beyond.

The new appointments are believed to be pivotal to achieving its business goals. Andy Court has spent most of his career managing expert teams in the tech sector and has vast experience in driving strategic organisational growth. Most notably he helped guide and grow Cascade – now IRIS Cascade – from a start-up to becoming a multi-million-pound HR software leader.

Meanwhile, Tom Leeming has previously ran two successful companies which provided a range of services within the education sector, and has since moved to RapidSpike for a new challenge.

Both will play a vital part in expanding the organisation’s industry presence within the eCommerce and tech sectors. The company also recently added a UK-leading online travel and accommodation booking website to its client base, which has added nearly 20% of annual recurring revenue alone.

“People are what make a business successful and that’s exactly what RapidSpike is all about. We have a CEO [Gav Winter] who understands marketing, actively encourages creativity and implements a ‘don’t be afraid to fail’ attitude – that’s incredibly rare,” commented Andy.

“More than simply website uptime needs to be monitored for businesses to be successful online and create conversion-rich opportunities in today’s digital-first world. The web is open 24-hours-a-day, every day of the year and organisations need to maximise performance, reliability, accessibility, and security if they’re going to lead from the front, enhance the customer experience, and develop genuine brand loyalty.”

Speaking about the importance of making the web faster, safer, and easier for everyone to use, Tom added: “Customers now expect websites to perform at a higher level than ever before. Even marginal gains of 0.1% faster speeds can represent millions of extra revenue for the UK’s largest brands, for example, not to mention significant sustainability savings.”