Rebel Energy, a startup energy supplier, has announced that it has raised more than £220,000 in crowdfunding in just seven days.
The UK’s newest energy brand launched its fundraising campaign with Crowdcube on 2nd March, offering nearly 2.5% equity in the business to raise £150,000 over a four-week period. And within seven days, it has attracted over 270 investors and far exceeded its target.
Rebel Energy is due to launch to the UK market over the summer, with a strong social mission to tackle fuel poverty and make renewable energy accessible to all stratas of society. The company’s innovative manifesto includes; affordable tariffs with flexible payment methods including weekly direct debits for vulnerable people, 100% renewable electricity, non-profiteering from carbon offsetting initiatives and investment in programmes to increase biodiversity and positively impact the community.
“We’re absolutely delighted with the support we’ve received from the Crowdcube community, both financially and otherwise. It’s particularly thrilling to see investors wholeheartedly engage with our mission to make renewable energy accessible to all” said Penelope Hope, CCO and Co-Founder at Rebel Energy.
“We note a growing trend of awareness around the root causes of environmental decline – injustices such as a lack of education and employment opportunities or inadequate housing provision. Our intention is to spearhead a movement of change that addresses these injustices, paving the way for a more equitable and sustainable future.”
The money raised through the crowdfunding will be used for marketing and advertising in the run up to launch and to strengthen Rebel’s capabilities, including service underpinned by AI at their customer service centre in Worksop, Nottinghamshire. Rebel Energy will start onboarding a small number of customers from the spring before its full market launch in the summer.