Recipe box brand secures over £700,000 crowdfunding via Seedrs

The Cookaway

Food platform and recipe box brand The Cookaway has surpassed its crowdfunding target of £700,000 via a campaign on Seedrs, enabling the start-up to expand its D2C and B2B offering and move ahead in its mission to bring joy to the cooking experience.

As an evolution of the recipe box model, The Cookaway offers high-profile chefs, exciting world menus – including Indian, Italian, Japanese, Pakistani and Spanish, premium-quality ingredients & live experiences, all available without a subscription. The peloton-style business model has enabled The Cookaway to build a dedicated and passionate community of returning consumer and corporate customers, including the likes of IKEA, Deloitte, Dyson, Mars and PwC.

In addition to its loyal D2C customer base, The Cookaway’s fast-growing B2B service for corporates, holiday cottages and accommodation aggregators has flourished since the company launched in early 2020.

Their ‘Powered by The Cookaway’ service, which enables chefs, restaurants and member organisations to launch new products using the company’s tech, operations and NPD capabilities, is already being used to great success for The Lord Mayors Big Curry Lunch annual charity initiative which kicked off this month, where The Cookaway is the official food partner for a series of Celebrity Chef Cookalongs creating recipe boxes for culinary experts like Prue Leith, Matt Tebutt & Cyrus Todiwala.

CEO and co-founder Sahil Verma said: “We’re not just disrupting the current model but instead creating a new, evolved category that combines world food, engaged communities, great experiences and amazing content.

“Our chefs and products are full of soul and passion and with them, we create joyful and fun cooking experiences for our customers. Our latest round of funding will enable us to grow our platform to support a bigger community of amazing chefs so we can offer an even wider range of authentic dishes and cook-along events for people to enjoy.”

With its initial £700,000 crowdfunding target surpassed, The Cookaway is now moving ahead with its plans to boost its technology, launch new cuisines, with Greek, Chinese, Thai and Sri Lankan all in the pipeline, bring more chefs on board, grow the management team and further improve its sustainability efforts.

As well as building on the company’s existing offering, The Cookaway plans to use the recent round of funding to unlock new revenue streams, including membership opportunities, new food-delivery formats and ancillary products, such as kitchen equipment and unique, independently sourced ingredients.