REDD, the Monaco and London multi-national luxury property company, has acquired a grand Edwardian property at 7 Charles Street in Mayfair and have successfully obtained planning permission to create a new £10m duplex residence providing 3,100 sqft of living space complete with a courtyard garden and double-height crittall glazed stair gallery.
To celebrate the forthcoming project and REDD’s first ‘birthday’ – 12-months operating – in London, the company held a VIP cocktail party at 7 Charles Street for 150 VIP guests, hosted by Russell Smithers, Managing Director of REDD’s operations in London.
At the VIP event guests reviewed plans for the duplex and visited adjoining dressed residences already created and delivered by REDD. Enjoying live entertainment by DJ Tasty Lopez, food by Rare and champagne and drinks by Berry Bros. & Rudd, guests were also briefed on REDD’s existing £100m Mayfair portfolio and on the luxury brand’s pipeline property development and property management activities in the Capital.
REDD transformed the unmodernised apartment into a VIP party venue creating a club lounge with DJ booth, sofa chairs and drinks tables; chill out space and bespoke cocktail bar with champagne Jacuzzi. The walls were dressed with REDD images from London and Monaco and striking murals by leading graffiti artist Indelible.
Located over lower ground and ground floor levels, the property at 7 Charles Street currently provides 2,868 sqft of space and is located within a Grade II listed Portland-stone clad Arts and Crafts style mansion building, constructed in 1900 and designed by architect F M Elgood, known for the exuberant Radiant House on Mortimer Street and his grand houses in Marylebone and Mayfair for wealthy clients from the legal, banking and medical professions.
REDD’s new 7 Charles Street project will have an 18-month development programme with interior designer and sales agents to be appointed in due course.
Jacopo Marzocco, Founding Director of REDD said: “We plan to grow our London client base and expand the number of properties under development and management. As part of our ambition to become an international brand we are constantly reviewing other real estate opportunities in wealth destinations across the world.”