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Europe

Station F building

Station F: What the UK can learn from France’s start-up hub

In an abandoned train depot, some of France's hottest new businesses are coming together under one roof

Dougal Shaw

Logos of Puma and Serie A are seen on the Serie A official match ball Puma

Marketing masterclass: How Serie A plans to reclaim global glory

The Italian football league, Serie A, is using marketing to grow its audience rather than simply relying on what happens on the pitch

Graham Ruddick