Rockstar Spirits, an independent rum brand based in Manchester, has secured a distribution deal with Australia’s largest retail company, Woolworths Group Ltd.
The deal will see four Rockstar Spirits brands sold in Dan Murphy’s, an Australian liquor supermarket chain owned by the Woolworths Group, with 226 stores across the country.
The Dan Murphy’s launch range will include the Captn Webb Two Swallows series, with Citrus & Salted Caramel, Cherry & Salted Caramel and Orange & Ginger, and the Banana Bomb, a 57% Navy Strength rum.
The value of the first orders secured at Dan Murphy’s will deliver $220,000 Australian Dollars worth of rum through the tills initially, with a goal of delivering $500k worth of rum in the first year. The initial stock is currently being shipped to Australia to be in stores early May.
Rockstar Spirit was launched in November 2018 by Tom Hurst, 43, who waved goodbye to a 20-year corporate career in the drinks industry to realise his dream of launching his own rum brand
Tom Hurst, founder and CEO of Rockstar Spirits said: “I set a key goal every year for Rockstar, and in 2020 the goal was to deliver a national listing with a top supermarket in the UK, which I delivered with a Sainsburys listing in Q1. The goal for 2021 was to deliver our first major export deal and I believe that working with Woolworths has delivered this objective in Q1 again and puts us in a good place to continue our strong growth curve despite all the challenges we have seen from events of the Covid-19 pandemic.”