Rolls-Royce has appointed John Beckley as Head of Bespoke from 1 August 2018. He will lead the Rolls‑Royce Bespoke Collective from the the Home of Rolls-Royce at Goodwood, West Sussex.
Beckley joined Rolls-Royce in 2008 and has held several senior roles including Sales and Marketing Manager, UK and South Africa, then more recently the position of Regional General Manager, Sales UK, Western & Southern Europe, Russia.
Since the beginning of 2018, he has overseen the launch of the new Rolls-Royce Cullinan. He has extensive knowledge of the unique Rolls-Royce Bespoke business and meeting the exacting demands of our discerning patrons.
John embarked on his career with BMW Group in 1996 as an Apprentice Technician at a BMW dealership in the UK, and was awarded BMW Apprentice Technician of the year in 1999. He progressed to Senior Technician and Field Product Engineer prior to joining Rolls-Royce.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said: “I am delighted to appoint John Beckley as our new Head of Bespoke. John has an exceptional track record and his broad experience, combined with extensive regional experience, makes him ideally suited to his new important role for Rolls-Royce Motor Cars. Bespoke is the jewel in the crown of the Rolls-Royce Motor Cars business and I have no doubt that John is the right person to lead our Bespoke Collective through to our next successful chapter.”
The Rolls-Royce Motor Cars Bespoke Collective is a team of designers, engineers and craftspeople at the core of the business who bring patrons’ visions to reality, ensuring that Rolls-Royce remains at the pinnacle of the luxury world.
John replaces César Habib who has been appointed as Regional Director, Middle East & Africa.