Rolls-Royce have announced that Henrik Wilhelmsmeyer will join Rolls-Royce Motor Cars as Director of Sales and Marketing from 3 April 2018.
Wilhelmsmeyer is extremely familiar with Rolls-Royce Motor Cars, having served as Director for Region China from 2012 to 2014. During his time in China, Wilhelmsmeyer contributed significantly to the expansion and success of the Rolls-Royce brand in that market.
He previously held a number of BMW Group senior positions in sales and logistics, vehicle overseas distribution, dealer development and operations.
In 2006 he moved to China as a Senior Manager for Sales Operations & Regional Steering. He served as Head of Dealer Development in 2008 and later as the Head of BMW Region South China in 2010.
Wilhelmsmeyer re-joins Rolls-Royce Motor Cars from his current position in BMW Group as Head of MINI Region Asia, Pacific, South Africa and Importer Regions, a role he has held since 2014.
Born and raised in Germany, Wilhelmsmeyer graduated from the University of Applied Science in Lahr, Germany with a Diploma in Business Administration before embarking on his career with BMW Group in 1992.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I am delighted to welcome Henrik Wilhelmsmeyer as our new Director of Sales and Marketing.
“Henrik has an exceptional track record and unique first-hand understanding of the global luxury business. He follows in the esteemed footsteps of the company’s founding father and first director of sales, Charles Rolls.”