Ryte pledges to help make 5% of all websites carbon neutral by 2023


Ryte, a European website user experience platform, has today launched its ‘Website Carbon KPI’ measurement feature within its platform and announced its goal of helping make 5% of all websites globally carbon neutral by the end of 2023.

Ryte worked with data scientists and industry experts to develop the ability to help website owners accurately measure the carbon impact of their websites.

The carbon footprint of our gadgets, the internet and the systems supporting them account for about 3.7% of global greenhouse emissions, according to a widely publicized 2019 report by the carbon transition thinktank, the Shift Project. And this trend is rising rapidly.

As a result, Ryte set out to measure the consumption of websites as accurately as possible in order to determine its impact on the environment.

Assembling a team of data science experts, including Ryte Data Scientist, Katharina Meraner, who has a PhD in climate science and global warming, and input from external experts at Climate Partner, Ryte developed and launched the ‘Ryte Website Carbon KPI’ within its Website User Experience Platform.

“There are currently 189,000,000 active websites. Our goal is to make 5% of all active
websites, or 9.5 million websites, climate neutral by the end of 2023 with the help of our platform, strong partners, social media activities, and much more. Time is ticking and making websites carbon neutral is really easy compared to other industries and processes. So let’s go for it and all work towards this goal,” said Andy Bruckschloegl, CEO of Ryte.

“Teaming up with Ryte will help raise awareness on how information technology contributes to climate change – while at the same time providing tools to make a difference. Ryte’s industry-leading carbon calculator enables thousands of website owners to understand their carbon footprint, to offset unavoidable carbon emissions and thus lay a basis for a comprehensive climate action strategy,” said Tristan A. Foerster, Co-CEO ClimatePartner.