Sales Impact Academy secures $4m funding

Sales Impact Academy, a global go-to-market learning platform, has announced a $4m investment, including a $3m seed round led by Stage 2 Capital and $1m in debt financing, after seeing over 900% growth in subscription revenue over the last 12 months, winning customers like Outreach, G2, Klaviyo and Verbit.

This additional capital will ensure that Sales Impact Academy can continue to create high-quality live curriculum, taught by experts to ensure go-to-market teams of high-growth technology companies have the skills they need to consistently hit their targets.

As part of the investment, Jay Po and Mark Roberge, co-founders of Stage 2 Capital, will join Sales Impact Academy’s Board of Directors. “The go-to-market ecosystem has needed this solution for a long time. Internal learning and enablement resources are scrambling to equip their new hires with the same core sales, marketing, and customer success skills, and constantly reinventing the wheel from company to company,” said Roberge, former CRO at HubSpot. “SIA takes away this educational burden and allows internal teams to focus on the final mile of skills unique to their organization’s go-to-market context. We have been very impressed with the execution of the team so far and excited about the potential synergies between our LP base of 250+ GTM executives and SIA’s growth strategy.”

The Sales Impact Academy coaching roster already features over 50 world-class coaches including Greg Holmes, former CRO of Zoom; Elissa Fink, former CMO of Tableau; Dan Steinman, Chief Evangelist at Gainsight; Channing Ferrer, VP Sales Operations and Strategy at HubSpot; and Sir Clive Woodward, former Director of Sport for the Great Britain Olympics team.

“No question, the core skills of teams and their leaders is the difference between hitting targets and missing them dramatically,” said Paul Fifield, CEO and co-founder of Sales Impact Academy. “A skilled salesperson with an email address, a phone and a spreadsheet will still do well, but an unskilled salesperson with the best tech stack in the world will fail. For the first time ever, go-to-market teams can now add elite-level learning as a product – like Gong or Outreach – to the sales stack and see an immediate impact on pipeline creation, conversion and retention.”