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SALESmanago acquired by SilverTree & Perwyn for undisclosed fee

GP Bullhound acted as exclusive financial advisor to SALESmanago, the no-code omnichannel customer engagement platform on its acquisition and growth investment by SilverTree and Perwyn.

Headquartered in Kraków and employing over 300 staff, SALESmanago enables highly configurable and personalised experiences to improve the performance of eCommerce marketing and engagement. The SALESmanago SaaS solution combines a proprietary Customer Data Platform (CDP) with natively integrated omnichannel execution capabilities to harness the full power of first-party data and analytics. The company has over 2000 eCommerce clients including BMW, Burger King, Starbucks, Toyota, Victoria’s Secret, Crocs and T-Mobile

SilverTree and Perwyn will help accelerate the company’s growth with further investments across sales operations, product development and international expansion. As part of the transaction, Tim Weller, Chairman of Trustpilot, a listed online reviews platform with a ~$1.6bn market cap, is joining as SALESmanago’s Chairman.

Greg Blazewicz, SALESmanago Co-founder and CEO, said: “We are thrilled to be joining forces with SilverTree and Perwyn for this exciting new phase of the SALESmanago journey. GP Bullhound have been a great advisory partner to us, and their deep sector knowledge and relationships were critical in delivering a successful transaction.”

Alexis Scorer, Executive Director at GP Bullhound, commented: “We are delighted to have advised the SALESmanago founders and shareholders on this transaction. We expect to see growing demand for Customer Experience Platforms powered by first-party data and automated decisioning. Greg and his team have been at the forefront of innovation in the CDP market for over a decade, and are now ideally positioned to address the large and fast-growing opportunity in the mid-market e-commerce segment globally.

This nine-digit Euro transaction represents a milestone in the Polish market and is a further testament to GP Bullhound’s expertise in SaaS, with more than 25 deals completed in the sector in the last year including transactions completed for RealVNC (acquired by Livingbridge), Safety21 (acquired by Bregal Unternehmerkapital), Logicbroker (investment from K1), and ContactEngine (acquired by Nice), among many others.