Scott Ewings appointed Chief Experience Officer at TPXimpact - Business Leader News

Scott Ewings appointed Chief Experience Officer at TPXimpact

Digital transformation specialists TPXimpact today appoint Scott Ewings as their new Chief Experience Officer of the company’s Digital Experience team, as part of its continued efforts to drive the business’s ambitious revenue growth plans.

Scott is a veteran brand experience leader with a track record of driving client and agency impact – dating back to the early internet and technology cycles. He has a highly progressive stance on upgrading the agency landscape to be more focused on achieving purpose and fostering talent.

At TPXimpact, Scott will lead a team of 130 designers, creative technologists and strategists to help businesses create unique digital experiences, gearing everything to deliver maximum measurable purpose and impact.

Scott has notably led Fjord, Ustwo, Potato (part of AKQA/WPP) and Bernadette (part of VCCP) in the UK, helping to establish them all as outstanding digital product studios, as well as working client-side as an experience strategy leader with Vodafone in Australia. Scott is also an active member of the ‘Tech & Design for Good’ movement.

As part of TPXimpact, Scott is keen to work with clients striving to rapidly improve their digital products and services for positive purpose – through offering a uniquely collaborative, innovative and highly creative environment.

Mark Smith, Chairman, commented: “I am thrilled to welcome Scott to TPXimpact who brings with him significant experience in delivering impactful digital products and services for a number of leading international brands. Scott will be a key driver behind the future growth of our Digital Experience team and I am confident that his design and development expertise will be highly beneficial to the company and all our clients.”

Scott Ewings commented: “I am delighted to be joining the TPXimpact team and eager to get to work. New generations of users are no longer primarily interacting through traditional digital formats and are instead gravitating towards richer and more immersive platforms and media formats to interact with brands, products and services.

“In my new role, I am focused on helping our clients create seamless experience platforms where customers can interact with brands in the ways they are most comfortable and which help them most directly.

“TPXimpact’s reputation and expertise mean that we are well placed to help clients navigate these spaces and design with the future firmly in mind. We’re about bringing clients, talent and collaborators together to create a working network that enables everyone to ask better questions, learn fast, maintain momentum, breakthrough orthodoxy and launch great digital products and services that make life better and happier.

“We want to launch things that last, that break barriers, and most importantly, that people LOVE.”