Seat opens its second global urban store

Retail | South East
SEAT Westfield with Jodie Kidd

On the back of the success of its first ever global store at intu Lakeside in Essex, SEAT UK has announced the opening of its second store, SEAT White City, in the heart of West London.

In partnership with Group 1 Automotive, the Barcelona-based brand officially opened its latest store last week, with the help of Jodie Kidd, fashion model, TV personality and well-known petrolhead, in the UK’s largest shopping and leisure destination, Westfield London.

Complementing SEAT’s existing UK dealer network, the store will be seeking to tap into the site’s significant 27 million annual visitors.

Mirroring the scale of its ambitions, SEAT White City is over 50% larger than its sister store in intu Lakeside and boasts five cars on display (including a concourse car), plus, 10 cars available to test drive, including its most popular and latest models, such as New Ibiza, Leon and Ateca.

The new SEAT White City Team

The new store has created 13 permanent, full-time local jobs. SEAT Product Experts are highly-trained, friendly and knowledgeable, they are not on commission and are focused on delivering excellent customer service to help customers make the car purchase decision that’s best for them

Speaking at the official opening of SEAT White City, Richard Harrison, SEAT UK Director said: “I’m delighted to be able to bring our exciting Brand into the heart of London with the opening of our second store, this time in Westfield London.

“Our new White City store looks terrific and I’m sure will open up the SEAT brand to a whole new generation of enthusiasts and buyers alike, thanks to its high-tech, relaxed Mediterranean vibe, and our team of product experts ready to help London shoppers discover why we’re creating such a buzz in the industry!”

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