SEAT UK is celebrating its best ever sales record by selling 62,863 cars in 2018 – 12% more than in 2017 (56,130). The figures means that the brand has also been the fastest growing car manufacturer in the UK for two consecutive years.
The brand’s market share also grew to 2.66% from 2.21% in 2017 – setting another record for SEAT UK and outpacing a shrinking UK car market. In retail sales alone, SEAT was up 14% in the last year, versus a market down by 7%. Year-on-year, the brand was up 27% in true fleet in a market that shrunk by 8%.
The Arona spurred SEAT’s sales in the UK in 2017 with 12,509 sales in its first year, achieving 4.3% market share in its segment. Together with its larger sibling, the Ateca, SUVs now account for 35% of SEAT sales.
Still SEAT UK’s best-seller, the Leon, sold 22,460 units in 2018, making it the fastest-selling model in the family hatchback segment.
Richard Harrison, SEAT Cars UK Managing Director, said: “To achieve a second consecutive year of record growth is really pleasing, and thanks to the terrific team efforts from Barcelona right through to the entire UK SEAT Network. Undoubtedly, the arrival of the SEAT Arona in early 2018 has further broadened the appeal of our award-winning range of cars, and I’m optimistic that the March introduction of the all new Tarraco 7-seat SUV, and our easymove range line-up will take us to new heights in 2019.”
Globally, SEAT sold a total of 517,600 vehicles, 10.5% more than in 2017 (468,400). This result is the largest sales volume in SEAT’s 68 year history and exceeds the record set in 2000 (514,800 cars). Since 2012, SEAT sales have grown by over 60%.