Secret Millionaire ‘putts’ up £20 million for indoor golf craze

Adventure Island Mini Golf

Mo Chaudry the charismatic British Asian entrepreneur and star of the Channel 4 TV show “Secret Millionaire”, has confirmed that his privately owned Staffordshire based Waterworld Leisure Group has acquired the Adventure Island Mini Golf.

Waterworld Group acquired the indoor golf business, located at the Star City retail complex in Birmingham, from leisure entrepreneur and founder John Whitehead. The acquisition will form the basis of a £20m investment by Mo Chaudry to take the leisure brand nationwide.

The Adventure Mini Golf business which was founded nine years ago by John Whitehead, is England’s first ever indoor tropical adventure complex featuring 2 themed 18 hole “crazy” golf courses across 3 levels.

The adventure golf complex features tiki huts, waterfalls, volcanoes as well as a “Lost Hut Trail” and “Hidden Cove Challenge”. The Birmingham site is the first in the WaterWorld Group’s leisure portfolio with plans to invest £20m over the next five years. The group plans to roll out a chain of Adventure Mini Golf centres across the UK in key towns and cities at destination sites.

Mo Chaudry

The second Adventure Island Mini Golf & Trampoline Centre will launch in Stoke-On-Trent at the Waterworld complex and is expected to open the middle of next year. John Whitehead will continue to run the Birmingham business whilst also heading up the group expansion strategy alongside Mo Chaudry.

Chaudry said “The acquisition of Adventure Mini Golf fits perfectly within the Waterworld Group’s leisure portfolio. We have ambitious plans to expand this exciting brand and concept which has a proven track record.

“It is an exciting concept and one which we believe will be a huge success across the UK. We plan to fund and roll out twenty of these indoor adventure golf centres across the UK, with a target to open around four new centres each year for the next five years.”