The unique funding strategy of a vertical whisky distillery
Paddy Fletcher, co-founder and co-CEO of The Port of Leith whisky brand, shares his personal business advice, explaining why he built a vertical distillery
In this instalment of our video series, My CEO Secret, we talk to Paddy Fletcher, who along with co-founder Ian Stirling, is scaling a successful alcoholic drinks company in Scotland.
How do you fund a business if your product will take several years to be ready for market?
That’s the key question the founders posed themselves when they started on their business journey.
It’s a challenge all new Scotch whisky brands face. This is because a whisky must mature for at least three years before it can be certified as a Scotch.
The entrepreneurs’ answer to this problem takes the form of a 40-metre-tall, vertical distillery in Edinburgh.
Paddy Fletcher shared the insights he’s gained from maturing a whisky business.
You can watch other videos from our My CEO Secret series here.
