Seven brands breaking into the sports nutrition market

Moose Juice

There has been a notable increase in the number of sports nutrition brands coming to prominence in the retail market in recent years.

Across the UK, new and growing companies are muscling into the mainstream – and with the sector itself worth over £2bn globally – there is room for businesses to make their mark.

The driving force behind this growth has been the ‘Millennial’ generation, who have changed the way the dietary and nutrition companies have marketed themselves. With larger numbers of people now attending gyms and caring about what food they put in their bodies, this sector is only set to grow further.

With health, fitness and wellbeing becoming more popular than ever before, Business Leader looks at twelve brands that are making waves within the industry.


Recently featured on Business Leader, Grenade were launched in 2010 by husband and wife team Alan and Juliet Barratt, when the couple had just £27 in the bank. Last year the business was sold to Lion Capital for £72m – and it is continuing to grow.

It now has over 50 staff, and retails in more than 80 countries around the world. Grenade is now one of the market-leading sports performance and active nutrition brands, incorporating a wide range of innovative, high-protein and low-sugar products.


Also, recently featured on Business Leader, Team Moose have a range of drinks, crisps and pancakes that are there to boost customers with a much-needed pick-me-up.

Following a period of rapid growth over the last 18 months, Muscle Moose’s products are now stocked across the world, in places across Europe, North America, the Middle East and Oceania.


A young British company, with two separate snack brands named Nākd and TREK – Natural Balance Foods started making wholefood alternatives to processed food back in 2006 and have grown to be common in homes across the country.

The Buckinghamshire business’ aim is to spread the message that wholefoods can be both delicious, fulfilling and healthy.


Launched in 2004 by husband and wife team Paula and Andy Hannagan, the couple had a passion for helping others to be the best they can be. In their previous lives, they used to be a personal trainer and a life coach until they had the idea to develop a healthy, tasty and nutritious range of snacks.

The company offers three products – Bounce Balls, Bounce Bites and breakfast bars – all with the intention of inspiring a positive change to how customers approach food.


An extension of The Coca-Cola Company, Vitamin Water has three versions of their bottled water- and come in a wide range of flavours across the brand. Whether it is rehydrating, having a zero-calorie flavour water or having a workout – Vitamin Water have the right drink for the health-conscious.


Perhaps the most popular sports nutrition brand in the UK in terms of professional sports teams, Myprotein has become a global leader within the sector.

Currently, they are the office sports nutrition partner of Burnley FC, Nottingham Forrest, Sale Sharks and St Helens RFC – with many more professional athletes endorsing their products.


FU:EL offer four different sports nutrition packages that are targeted at helping a customer achieve specific health goals.

‘My Fat Loss’, My Muscle’, ‘My Health’ and ‘My Energy’ are all plans and products that are effective and manageable for anyone looking to improve their health and wellbeing.