Eatron Technologies is to accelerate the development of automotive-quality Artificial Intelligence (AI), following a seven figure investment by German Tier 1 Hirschvogel Automotive Group.
UK-based Eatron is working with vehicle manufacturers worldwide to introduce AI where it can bring the greatest benefits, including longer battery life and higher usable energy densities for electric vehicles and a more natural feel for Advanced Driver Assistance Systems (ADAS).
AI is widely believed to offer considerable opportunities in these and several other areas where rapid development is required, but Eatron’s managing director, Dr Umut Genc, cautions that to meet automotive standards for safety and affordability it must be applied selectively, as a complement to proven software approaches.
“Our rapid growth this year is due to a combination of innovation and pragmatism,” he explains. “Long careers with top global automotive consultancies have taught our leadership team that however exciting innovation might be, it will only succeed if it is focussed on adding value for the vehicle manufacturer without compromising the robustness and affordability expected of our industry.”
