Seven figure investment accelerates development of automotive AI for Eatron

Funding | Manufacturing | South East | Transport & Distribution

Umut Genc

Eatron Technologies is to accelerate the development of automotive-quality Artificial Intelligence (AI), following a seven figure investment by German Tier 1 Hirschvogel Automotive Group.

UK-based Eatron is working with vehicle manufacturers worldwide to introduce AI where it can bring the greatest benefits, including longer battery life and higher usable energy densities for electric vehicles and a more natural feel for Advanced Driver Assistance Systems (ADAS).

AI is widely believed to offer considerable opportunities in these and several other areas where rapid development is required, but Eatron’s managing director, Dr Umut Genc, cautions that to meet automotive standards for safety and affordability it must be applied selectively, as a complement to proven software approaches.

“Our rapid growth this year is due to a combination of innovation and pragmatism,” he explains. “Long careers with top global automotive consultancies have taught our leadership team that however exciting innovation might be, it will only succeed if it is focussed on adding value for the vehicle manufacturer without compromising the robustness and affordability expected of our industry.”

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Leave a comment

Your email address will not be published. Required fields are marked *