Shell announces plans to install 50,000 EV charge points on streets by 2025
Multinational oil and gas company Shell has announced that it plans to install 50,000 on-street EV charge points in the UK by 2025.
Earlier this year, the energy company acquired ubitricity, a leading supplier of local authorities’ on-street EV power points, with a network of 3,600 chargers in lamp posts or bollards.
A lack of on-street charging in urban areas has been seen as a significant obstacle in the government’s drive to phase out fossil fuel vehicles in favour of electric cars, so Shell’s recent announcement could be a significant step to eradicating the sale of new petrol and diesel cars by 2030.
Oliver Shaw, CEO at Kalibrate, a fuel and convenience retail analytics platform headquartered in Manchester, commented: “Shell’s ongoing investment in Ubitricity, the UK’s biggest EV charging network, is a significant step in an industry that has a long way to go to make charging points universally accessible.
“That said, financial incentives alone will not be enough to bolster the UK’s EV charging network and environmental ambitions. Any successful EV infrastructure requires significant investment to understand driver’s characteristics: who they are, where they are based and why they travel.
“Only then can organisations confidently convince consumers to make the switch from traditional cars to EVs.
“We’re still in the early stages of the EV adoption cycle, and a successful EV strategy needs to not only consider the EV driver of today, but also be fit for the market as it evolves through the adoption curve.
“The innovators and early adopters will soon be joined by the early majority segment. Yet without the necessary EV network and infrastructure in place, this tipping point to mass ownership will not happen.
“To be set up for success, businesses must optimise their portfolio long before the early majority arrives – that’s why knowing your customer and planning early is key.
“Going forward, it’s crucial that organisations are guided by data if they want an effective roll-out. The insights and knowledge that data can unlock, including where charging facilities are in high demand, will not only prepare the UK for the EV rollout but allow businesses to generate the highest ROI and meet the government’s 2030 environmental target.”