Shred-it achieves Superbrands® status for third year in a row

Shred-it Ltd., a Stericycle solution and information security company, has been recognised as an outstanding business-to-business Superbrand for the third consecutive year.

Superbrands status is evaluated and determined against three core factors of service quality, trusted reliability and sector distinction, as well as overall brand perception. Uniquely, brands do not apply to be considered for Superbrands Status. From the thousands of brands initially identified this year, 1,587 were shortlisted for consideration by 2,500 UK business professionals and an Expert Council of 26 senior business-to-business leaders.

Rachael Alpha, Shred-it’s SVP of Sales and Marketing in EMEAA said: “Shred-it’s continued recognition as a UK Superbrand not only reaffirms our own service quality and reputation but recognises the impact we create for our customers and their own brand reputations. As data compliance and sustainability continues to top business agendas, it’s our trusted customer partnerships and purpose-driven team members that are successfully helping to protect businesses in increasingly complex and regulated environments.”

Superbrands has been tracking the sentiment towards UK brands since 1995. This year’s research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata – a global digital research firm.

Damon Segal, CEO of Superbrands said: “We are very pleased that Shred-it continues to qualify as a Superbrand and play an active part in our collaborative community of like-minded members. The brand is an outstanding example of how putting customers first builds loyalty and brand value.”

Due to sector-based secure data compliance and GDPR, there’s never been a more important time to protect the wealth of information that is processed and stored on a daily basis. Awareness of the security risks and the impact that a data breach can have on a business’ reputation and bottom line highlights the need for secure document and media destruction as part of a business’ critical infrastructure.