Sitecore, a digital experience management software firm, has announced that it has entered into definitive agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands.
These acquisitions arrive following Sitecore’s unveiling of a $1.2 billion investment plan to fund aggressive growth plans and product innovation earlier this year.
Integrating Boxever’s and Four51’s innovative technologies with Sitecore’s digital marketing solutions are part of the group’s plans to disrupt the industry by offering the first modern, integrated content-to-commerce, SaaS-based DXP. This solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle, increasing customer value and loyalty.
The acquisitions are expected to close before the end of March, 2021 and financial terms are not being disclosed. On completion, CEOs from both companies will take on leadership roles and Sitecore expects to invest and grow both Boxever’s Dublin and Four51’s Minneapolis headquarters.