Sitecore, a global digital experience management software firm, announced today that it has secured backing for a large-scale growth plan fueled by $1.2bn in investment.
This massive investment, the largest-ever capital investment in the martech space, comes less than five months after Steve Tzikakis joined the company as CEO.
Sitecore is positioned for growth, achieving record revenues over the last three quarters. According to data from McKinsey, the industry jumped five years forward in consumer and business digital adoption in a matter of just eight weeks due to the shift in demand for digital experience solutions caused by the pandemic.
“An investment of this magnitude in our industry is unprecedented,” said Steve Tzikakis, CEO, Sitecore. “As companies and consumers search for more seamless ways to communicate, co-ordinate and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”
Dave Palmer Global Head of Marketing, Aggreko said: “Aggreko has worked with Sitecore for over four years, benefiting both from the company’s Business Optimization Strategy Service and Experience Platform to meet customer demand for content-rich, localized and engaging experiences that address their varying needs.
“We are excited to be partnered with Sitecore as they continue to deliver product innovations tailored to today’s ever-changing market.”