Smart home startup Zobi raise $1.5m to bring Hedgehog to market

Funding | South East | Technology

Hedgehog

After a successful launch at CES (Consumer Electronics Show) in January 2021, Hedgehog has been applauded for both its design and features that put customers’ privacy first.

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Now, the brand’s developers, Zobi, have secured $1.5m of funding to bring Hedgehog to life and create Zobi Home Intelligence, the brains designed to help you manage and keep your online identity safe through digital guardians.

The investment was led by Worth Capital with Loyal VC and supplemented through a blend of angel funding and a hugely successful Seedrs campaign. The cash injection means that the British AI tech startup, which only launched in 2020 now has the potential to realise its full ambitions, further developing Hedgehog and Zobi Home Intelligence, creating what they believe to be a new category in the smart home.

Zobi’s first product, Hedgehog, detects and prevents cybercrime and suspicious activity across multiple devices in the entire home network, giving homeowners one less thing to worry about. The ‘home’s digital guardian’ is compatible with existing tech and alongside a household’s existing broadband router, firewalls, anti-virus software and other home security products.

Hedgehog takes a holistic 360-degree view of the home – shielding all the people, devices and networks within. Zobi will be launching a suite of software products over the coming months, giving consumers more tools to protect their homes and devices, ahead of the expected launch of Hedgehog in the second half of 2021.

Zobi Founder, Scott Lever, comments: “I am thrilled not only to close a successful $1.5m fundraise but to share our journey and vision with over 900 investors, many who came through crowdfunding platform Seedrs. Having the backing and mentorship in the guise of Worth Capital, Loyal VC and our advisors puts us in a strong position for hypergrowth”

Kamal Hassan Partner at Loyal VC comments: “Zobi’s ability to conceive, quickly sell and deliver a simple home security solution, while overcoming numerous obstacles, impressed the Loyal team during our extended due diligence and led to our investment.”

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